the digital transformation of news is going smoothly…
In the fourth quarter, we launched iPhone news apps in 15 TV markets that have been downloaded by 260,000 users and generate 1.5 million page views per month in those markets.
This little tidbit came out on Gannett’s Q4 Earnings Call. Talking about the death of old school media is a little passé at this point. But I would like to point out that if all 260,000 users downloaded that app at the start of the quarter and generated 1 page view each time they looked at it, they’ve used that app a grand total of 18 times since they’ve downloaded it, or about 1.5 times per week. Not exactly indicative that users are turning to local news sources to keep the pulse on the day to day happenings of their surroundings.
For contrast, consider that’s almost equal to the number of videos my son will watch on YouTube in a single day.
